Summerland, BRITISH COLUMBIA (November 21, 2024) – Okanagan Specialty Fruits® (OSF), the innovative developer and grower of the world’s best-tasting sliced apple, Arctic®apple, is thrilled to announce a new partnership with The Produce Moms®. As part of this collaboration, OSF’s foodservice packages of pre-sliced and diced Arctic apple varieties will now feature The Produce Moms Approved™ seal. This prestigious seal is awarded to brands that align with The Produce Moms' mission of promoting increased consumption of fruits and vegetables through consumer education and collaboration with the produce industry.
“Our mission has always been to bring more apples to more places, while The Produce Moms strives to get more fruits and vegetables onto every table. By aligning our shared values and expertise, we’re thrilled to launch this partnership,” says Rebecca Catlett, Director of Marketing and Communications at Okanagan Specialty Fruits. “This collaboration underscores our mutual commitment to promoting healthy eating and reinforces our ongoing dedication to sustainability.”
The Produce Moms, founded by Lori Taylor, blends her expertise as both a mother and a produce supply chain professional to champion healthy eating habits. Among its many initiatives, the organization advocates for greater availability of fresh produce in USDA school meals and other child nutrition programs. The Produce Moms Approved™seal is one such initiative, representing products that align with their mission to make fresh produce more accessible and support innovations that extend the shelf life of fruits and vegetables, thereby reducing food waste.
Arctic apple varieties deliver exceptional flavor and freshness, making them a consumer favorite. Now featuring The Produce Moms Approved™ seal, foodservice packages of Arctic apples boast an impressive 28-day shelf life. This extended freshness provides significant benefits to the foodservice industry, offering pre-sliced apples that reduce waste, minimize labor, and deliver superior taste.
"We are absolutely thrilled about our new partnership with Okanagan Specialty Fruits. Their commitment to sustainability and their dedication to providing high-quality, fresh produce align perfectly with our mission,” said Taylor. “By featuring The Produce Moms Approved™ seal on their Arctic apple foodservice packages, OSF is helping us make a positive impact across the country. We look forward to working together to make a difference and increase apple consumption.”
For more information on The Produce Moms visit www.theproducemoms.com.
About Okanagan Specialty Fruits & Arctic Apples
Okanagan Specialty Fruits (OSF) is a vertically integrated company specializing in the development, growing, processing, and marketing of novel tree fruit varieties developed through bioengineering. Based in Summerland, British Columbia, Canada, OSF was founded in 1996 and acquired by an affiliate of Third Security, LLC in 2019. OSF's flagship product is its Arctic apple varieties. Arctic apples provide a sustainable solution to less food waste and improved apple consumption. For consumer information, visit www.arcticapples.com; to learn more about the company's newest venture, Endless Orchard Hard-Pressed Cider, visit www.eocider.com. For company information and partnership opportunities, visit www.okspecialtyfruits.com.
MEDIA CONTACT:
Rebecca Catlett, Director of Marketing and Communications
(250) 404-0101
[email protected]
Photos to accompany Press Release can be found here.