Summerland, BRITISH COLUMBIA (November 1, 2023) – Okanagan Specialty Fruits® (OSF), the developer and grower behind the innovative Arctic® apple varieties, is pleased to announce John Freitas has joined the company as Vice President of Sales and Business Development.
With an impressive track record in the food industry, Mr. Freitas brings a wealth of experience and expertise to OSF, making him a valuable addition to the company's leadership team. In his new role, John will be pivotal in driving OSF's sales and business development strategies, fostering new partnerships, and expanding the reach of the groundbreaking Arctic® apple varieties.
"John's appointment is a significant step in advancing the company's mission and ensuring the continued growth and success of OSF," explains OSF's President Neal Carter. "His strategic insights and customer-centric approach will undoubtedly contribute to OSF's continued success and further the market presence of Arctic apples."
John is a proven leader and builder of strategic categories in foodservice and retail. John's experience includes VP of Sales & Marketing for Fresh Origins and, most recently, Head of Foodservice for AeroFarms.
John Freitas is excited to take on this new challenge, stating, "I am thrilled to be joining Okanagan Specialty Fruits, a company at the forefront of agricultural innovation. I look forward to working with the talented team at OSF to bring the benefits of Arctic apples to even more consumers worldwide."
Please join us in welcoming John Freitas to OSF. His appointment is a testament to OSF's commitment to delivering exceptional products to the market while driving growth and innovation within the fruit industry.
For more information about Okanagan Specialty Fruits and Arctic apple varieties, please visit www.osfruits.com or www.arcticapples.com.
About Okanagan Specialty Fruits & Arctic Apples
Okanagan Specialty Fruits (OSF) is a vertically integrated company specializing in developing, growing, processing, and marketing novel tree fruit varieties developed through bioengineering and other molecular tools. Based in Summerland, British Columbia, Canada, OSF was founded in 1996 and acquired by an affiliate of Third Security, LLC in 2020. OSF's flagship product is its nonbrowning Arctic apples. Arctic apples provide a sustainable solution to less food waste and improved apple consumption. All Arctic apples are grown in Washington state. For consumer information, visit www.arcticapples.com; for company information and partnership opportunities, visit www.osfruits.com..
MEDIA CONTACT:
Rebecca Catlett, Director of Marketing and Communications
(250) 404-0101
[email protected]